My
Role
UI Designer
UX Designer
Tools
Figma
Photoshop
Illustrator
Duration
2 Months
Team
UI/UX Designer
Developer
Project Manager
My
Contribution
User Interface
High-Fidelity Mocks
User research
Enforced in the year 2000, Tata Tiscon is India’s first rebar brand to launch TMT rebars with systems support from Morgan USA. As a national leading rebar brand the cornerstone of Tata Tiscon is an stagnant innovation and development of radical solutions in its business. Consistently moving into technological innovation, producing excellence and supreme most quality have helped Tata Tiscon achieve the status of India’s only reber Superbrand.
Tata Tiscon website the client want an unparalled commitment to making non breakable houses, completing dreams are the lasting through the inheritance of Tata Tiscon. Extreme quality building materials leading in the automation industry and unmatchable support for our connection of home builders, engineers, and dealers that unite together to make Tiscon India’s leading TMT rebar brand.
For the sake of visual representation of the events overview, we organized the project into three main divisions. Starting with the discovery stage all the way to the final product.
Tiscon was in search of an enhanced website, along with a mobile responsive version, to elevate their user experience. Furthermore, the previous website lacked substantial information related to brand. Highlighting some of the problems below for better understanding.
Created a website where users just had to click once to check all the services. And it should be easy to understand and information about the services and process.
Our approach for breaking down a large projects into manageable chucks. Use this process to define the steps needed to tackle the projects, and remember to hold to all of out ideas and sketches throughout the process.
We started the study by interviewing various participants as part of our qualitative research We interviewed a small group of 3-4 individuals, including members of the management team, the CEO, and a Tiscon website user. We used this information to analyze website usage patterns.
Qualitative research helped us to understand users' needs and aims. After talking with employees about their real experience with the TATA Tiscon website, we have developed a users journey, survey to capture the pain points and challenges users may encounter. Below are some questions we asked.
We did survey where many people are asked the same question in order to understand what most people think about a product. we can learn more from a larger sample size. Also, we are able to gather results and insights quickly. It was a great way to measure the success of Tiscon product, during development.
With the help of the data collected from the user interviews, We got an insight into the goals, needs, and pain points of users. Understanding the target audience allowed me to find out the main fitness goals and frustrations of users, and hence built several User Personas, one of which is listed below.
Utilizing both research findings and interview insights, we developed empathy maps to gain a deeper understanding of the distinct viewpoints, objectives, and challenges of potential users.
Experience Mapping method helped us to understand user behavior, with this method we have identified and optimized the customer touchpoints for a better experience.
Initiated with competitive analysis on 3 websites. Jindalstainless, JSW Group & Jindalsteelpower. In depth idea you will get by shown in the image below.
Before we dive into the sketch, first we need to find out the flow and process in which way user will go through and interest, that means creating a IA to achieve task successfully.
We gather info’s from research and put together in a paper to make sure it’s going to provide users a necessary content. It’s the most power to generate multiple ideas and solutions with a quick time turnaround. It’s going to support further for high-fi mockup in later stage.
After multiple rounds of sketching, brainstorming, and evaluation, we determined the most user-friendly layout and information structure
We explored various design trends in steel bar website domain to understand create an intuitive user interface design for the website. It helped in understanding usage of Images, Colors, Iconography and copy for the interface making it clear and concise.
In this phase, we employed prototyping to enhance the website's user-friendliness. This approach simplifies user interaction and offers a clearer grasp of individual clicks and navigation flow.
The structure is made for dual mode separately i.e web and mobile. It received a few feedback sessions and this is final version of the designs that came out live. We also followed the TATA Tiscon brand style and instructions.
We create all the reusable components and design guidelines. The guidelines helps to develop the team. So they can be the updated with the guidelines and develop structure in consistent way.
Here we have narrated the key points of the website which are very vital for the users to win trust for the brand. Also it will help them to understand the Tiscon website and how its useful to them in future.
Post the redesign, Tiscon has seen the following positive results in the organic search.
Communicating design and reformation challenges to stakeholders, project managers, and developers. Working on the correct level of belief for deliverables to make communication simple depending on whom you are communicating through.
Agile developing lifecycle- Being a part of entire process from gathering website release, I made a deeper understanding quickly for the product development of life cycle and how to better manage work with especially involving design and development sprints
