Problem Statement

Despite the brands widespread popularity, UShop presence in the online space in India was practically not existing. Customers used to depend on large competitors’ websites like ITC Store, Tata Nutrikorner, Mamaearth, Nykaa etc.

• Many of the section from website page did not support the user goals and their needs.
• The existing UShop experience across various devices was clutter and cumbersome.
• Loaded with unnecessary content and heavy text.
• The main CTA (call-to-action) button was not clear & visible to the user.
• Lake of visual hierarchy, the image fail to justify the website.

Solution

We have come to the outcome that we will create competing website for web and mobile where to make an order should very simple to use with just one click. It should be precisely very easy to understand and the information should be properly provided about the options and choices that users should have it.

Opportunities

Value propositions

Here is a list of values that Unilever is going to be projecting through UShop project which will help them achive their vision and goals.

Defining User Groups

With the help of the data collected from the user interviews, We got an insight into the goals, needs, and pain points of users. Understanding the target audience allowed me to find out the main fitness goals and frustrations of users, and hence built several User Personas, one of which is listed below.

High Level Module Breakdown

This segment of the report consists of the high level understanding of the features that are required to build the asked product.

Information Architecture

Information architecture (IA) is, like a blueprint, a visual representation of the product's infrastructure,features, and hierarchy. It helps the user to find an information and complete a task.

Design Guidelines

We define all the reusable components and design guidelines. This guidelines helps the development team. So they can follow the guidelines and develop the design in consistent way.

What we did?

Advertisement banner

Here, you'll find a comprehensive selection of offers and combos tailored to customers, facilitating access to essential products within budget-friendly ranges and enabling savings.

Offer and combos

We examined different design trends within the cosmetics industry to gain insights as a result, we listed all the offers while incorporating filters to simplify the process of comprehending all the available discounts.

Feedback Page

The feedback form is designed to facilitate the sharing of your valuable suggestions and reviews, enhancing our ability to provide a more seamless hospitality experience.

Offers Section

The filters will assist you in segmenting by price ranges and desired discount percentages, enabling you to discover exciting offers and hot deals effortlessly.

Menu Categorization

Categorization proves highly effective by providing customers with a clear understanding of product differentiation. For example, the 'hair care' category exclusively displays products related to hair care.

What we achieved

Quick order placement

Through our exploration of different designs, we gained insight into customers' exact expectations. As a result, we designed a system where your order will reach your doorstep as quickly as possible.

Boost users‘ trust

The intuitive customization choices instill trust in our customers, while the transparency throughout the entire process encourages their commitment.

Increase Product range

By tuning into our customers' needs, we've broadened our product range. Featuring the latest trends and must-have essentials. Discover a world of endless possibilities for your unique style.