Re'equil - Sr UI, UX Manager at HDFC Bank

About Re’equil

In 2018, Re’equil emerged as Indian’s pioneering cosmeceutical brand, revolutionizing the market with scientifically formulated products, rigorously assessed by dermatologists. We’re not just selling products but ones that you can trust and believe in.

Re’equil is built with honesty and empathy at its core. They offer solutions that you can trust and ritualise. They believe that you deserve to have healthy skin and hair because that makes you look good and more importantly, it makes you feel better.

Understanding the business

Long Term Goal

We are looking at building an experience that users can trust, use and learn from as we continuously improve and scale our business

Aims to Achieve

Enhanced: Throughout the website enhancement process, we prioritized. Responsive Design, Faster Loading Times, Interactive Elements, High-Quality Content, Accessibility.

Efficient: Performance Usability and User Experience plays an vital role while Creating an efficient website. To discover the essential measures we took to craft an efficient website. Define clear goals, Plan the site architecture, Minimize distractions, Mobile-first approach, Intuitive navigation and more.

Transparent: In the context of online businesses transparency we included. Clear and comprehensive information about products or services, including pricing, features, and terms of use. Honest reviews and testimonials from real customers. Open communication channels for customers to ask questions or seek support.

Trust Building: Re’equil website, is a type of website that establish trust, credibility, and confidence with its visitors and users. The primary goal of a website is to create a positive and reliable impression, we included some key points. Customer support, guarantees and refunds, product review, social proof, privacy policy.

Challenges

Solution

We thought to create advance web and mobile where to make an order should be very simple. It should be simple to understand and informative about various choices as per the users.

It shows exactly the same content skin product on the homepage as per the user’s requirement.
Few new integrated courses are added on the portal, where users can easily be a part of re’equil group, and they can express their experiences with different buyers. Also they can share their referrals by which they can earn through points. It helps re’equil to make more money
By working on user flow design also adds more visuals which makes the comfort of understanding of services to the users.
To enhance and create the trust with new clients which will thereby attract them to buy new product that are added through new rewards page in the website, which will help them to attain more clients based on the earning system.
More products are added using manual page, so user can easily understand that product they are procuring will give an view how it works on their skin.

Our Process

Our vision for breaking down large projects into manageable chucks. This process is to define the steps that needs to tackle the projects and keep in mind to keep all of out ideas and outline of sketch throughout the process.

Determining the Objective

User Personas

Faces are fictional characters which are made to represent the users types which will interact and keep the website live. This will help us to understand the users requirement, their experiences, behaviour’s, tasks and goals.

Competitive Analysis

Started with competitive research on 3 websites. Kimirica, sunagada, beminimalist. In detail idea will be presented on the image below.

Information Architecture

Before we go into the sketch, we need to foremost find out the flow and process in which way user will go through and interest that will create a IA to achieve task successfully.

User flow

It easily communicates the flow of the product to the stakeholders that provides a general view of how the connection we have created is made to work in its most efficient form.

Wireframe

A wireframe is a low- obedience that makes your product very simple to use.

User Interface

Design Ideas

Many various designs has been explored in the trend of cosmetic domain that create a greater user interface design for the website. It is helping to understand the usage of Images, Colors, Iconography and copy for the connection making it clear and concise.

Live Design

The patterns were made for both web and mobile separately. It did go through a few remarks round and this will have the final outcome of the designs that came out live.

Prototyping

Here we did prototyping for the app. This method is very easy to understand for users and for a better understanding of individual clicks and flow.

Design Guidelines

We made all the reusable components and design guidelines. This were to help the development team. SO they can follow the steps and develop the design in its consistent way.

What we did?

Affiliate Program

Reeq’eel has explored various design trends and easy to join just by clicking “join now” and can Share your first-hand experiences with Re'equil products with your audience. All it takes is sharing your unique referral link or coupon code. Referring alone guarantees you a 10% discount.

Reward

Merely mentioning us ensures you a 10% discount, yet there are extra avenues to economize. By creating an account and following us on Instagram, you can accrue points that can be readily redeemed for rewards at your convenience

Care Tips

Re’equil's cutting-edge multi-specialty methods provide you with the tools to tackle a diverse array of hair and skin issues. Taking care of your hair and skin is not only crucial but also effortless. Simply steer clear of non comedogenic products, remember to apply the appropriate cream, and avoid the use of harsh chemicals in your hair; these steps can work wonders."

Guidelines

Your skin and hair can be affected by seasonal changes, making it essential to adopt the right regimen for a specified duration. The significant improvements will become evident as you gently apply the solution to the affected area, and you can also consult our experts for personalized care

What we achieved

Increase Product range

Increasing the various range of products by understanding the customers need with a great user interference design for the website and it has strategically aimed so that the chance of missing a single area is zero. We have achieved successfully feedback and customer over 1 million.

Boost users' trust

Empowering users to share their valuable reviews of product and the services and many more has not only enhanced trust in our brand but also instilled a sense of pride among our clients.

Gamify to engage

The daily incentives, promotions, and the addition of a spin wheel don't just engage users; they add an extra layer of excitement to the app. These features have not only boosted overall user engagement but also nurtured a growing community of loyal customers.

Quick order placement

Seamless ordering: It's as easy as a click, so customers can order without hesitation and receive it whenever you need it

What did I learn

We made new feature portal that strategically focused at increasing the Re’equil business expansion.

I learned that in order solve the problem effectively, these designers must flesh out their concepts and focus on the initial parts of the design process before jumping into sketch work. It takes a recognizable amount of time to conduct user analysis, market analysis to figure out page flows and nail information hierarchy.

This was a hurdle to solve and I am more than happy how much I am able to achieve in such a short span. It reinforced my decision in making skills which are critical under a task that has a strict time constrain.

Form user friendly website of Reequil
by formulating afresh